Gmail Ads

If I were a political candidate (or anyone with a serious message), I would be wary of advertising through Gmail. The prospect of being able to target select people through keyword matches is surely appealing; unfortunately, any given email seems to call up a wide variety of solicitations.

Thus, today I noticed an "Obama for President" ad sandwiched between advertisements for "Bachelorette Spa Party" and "Retro Wedding Invitations." Evidently Gmail has some peculiar ideas about the kind of people who receive Evite invitations to 23rd birthday parties.

Sponsored Links Bachelorette Spa Party Complementary spa services for the Bachelorette Cake, Champagne & More www.juvenexspa.com Obama for President Join us! Sign-up for invitations to Barack Obama campaign events BarackObama.com Retro Wedding Invitations Chic Designer Wedding Invitations. Featured in Martha Stewart Weddings www.hellolucky.com Birthday Pub Crawl Hunts Amazing Race with drink stops in NY Customized for you & your Friends www.cityhunt.org New Jersey's party center Out of this world fun for everyone Located in Englewood New Jersey www.spaceodysseyusa.com Olive Sandwiches Bunco invitations and party favors Cards, magnets and coffee mugs www.olivesandwiches.com

Being in the same column as "New Jersey's party center" is pretty bad; I think the Senator would be better served if his campaign link appeared above this ad, which appeared to me alongside a friend's invitation to attend a Wu-Tang concert.

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